Growth Hacking

Recruitment
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Comment j'ai failli détruire notre culture avec une nouvelle rémunération !

Cet article présente les différentes rémunérations de Germinal, il vise à garder trace de nos expérimentations. Que vous soyez RH ou que vous ayez envie de postuler chez Germinal, j'ai écrit ce blog post pour vous !
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Recruitment
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C'est votre culture qui détermine votre rémunération, pas le marché !

Lors de la construction d'une rémunération, on regarde souvent à l'extérieur, on regarde ce que les autres font, les études de marché, ce que fait le concurrent ... Et si on pouvait prendre des décisions en autonomie ? C'est ce que permet de faire votre culture !
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Recruitment
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How to apply at Germinal? What's under the hood of our tractor.

What does Germinal's recruitment process look like? What types of profiles are we looking for? What kind of questions can we expect? We answer all your questions!
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Growth Hacking
B2B
Intermediary
Marketing
Agencies

Marketing agencies must reinvent themselves or they risk extinction

Agencies are struggling to adapt to radical changes in client expectations.
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Lead Generation
Beginner
Email

[Ultimate Checklist] Cold emailing? How to boost your opening rate?

Here's a nice technical checklist to boost your opening rate and prevent your emails from arriving as Spam!
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Learning Paths
Design
Beginner
Learning

Learning path 2: Growth Design

What place for design? What are the challenges? Internal missions and challenges, at crossroads: Growth & Design.
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Recruitment
Growth
Learning
Intermediary

Growth Hacking for Honest People.

Disclaimer! This "training" will be useful to you in all startups! In 1 month starting from 0 from 4 hours a day, some manage to be operational!
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Learning Paths
Beginner
Growth

Learning path 1: Breakaway Growth.

Learn the basics of Growth Hacking and create a culture of experimentation throughout your team
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Automation
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Chapter 1: Germinal, a millimetre-sized work organisation

In recent years a truly streamlined organisation in the field of services has been possible in the digital economy.
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Automation
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Why is Germinal building a Go To Market Machine?

"Testing an idea isn't complex" is a common saying. It is thus admitted in the Growth community that you have to "just shipper" (i.e. run in the language of Molière), iterate, read the results and iterate again. However, your chances of success are extremely slim... Here's why.
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Growth Hacking
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The business of marketing agencies, reinvent themselves or die...

Agencies have not been able to adapt to the radical changes in client expectations.
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Growth Hacking
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How to use the private API of a mobile application

Or how to discover a private API!
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Growth Hacking
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Growth marketing will be remarkable or will be pas💡

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Tracking
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How to track your landing page with Google Tag Manager

Set up efficient tracking on your landing page in 15 minutes with Google Tag Manager.
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Tracking
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Assigning UTMs to a form submission is possible

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Growth Hacking
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Exporting using unconventional digital means: Growth Hacking

Truthful interview with the young CEO of the Germinal company.
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Recruitment
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How we recruit our growth! (+ Excel test)

We share our Growth recruitment process!
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Our other projects

Animé par Jordan Chenevier-Truchet, CMO @ Germinal.
Le podcast qui part à la rencontre de ceux qui font le marketing d'aujourd'hui, et qui s'aventurent à la conquête de nouveaux marchés.
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Le Webinar franc et spontané, pour dénicher des trésors avec ceux qui n'ont pas peur de se retrousser les manches !
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Des webinars de 30' chaque semaine pour devenir imbattable sur un sujet lié à l'acquisition ou à la conversion.
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"Growth Hacking : 8 semaines pour doubler votre nombre de prospects" est un best-seller dans sa catégorie en France. Pour nous c'est un peu comme avoir une médaille aux JO.
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