This way to the

growth

We help companies to accelerate their online growth through commando missions and the development of their teams' skills.

Discover Germinal
Your growth
La concu
our mission

Stay sharp. At all times.

Our goal is to see our clients achieve their growth objectives.
It's what drives us to get up in the morning, and we'll do everything we can to keep it going.

For that, we have only one philosophy: test it over and over again, and let the numbers speak for themselves.
It’s almost Amel Bent’s, but more brutal.

If you want to be part of it, fasten your seatbelt.
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Cost per lead
divided by 2
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Coaching of the acquisition team
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Annual turnover of digital
multiplied by 5
Interact with the team
The team

A special... team

It's a clever blend of our technology and our team of experts that makes our missions a success.

Former lawyers, former buyers, graduates of the ENS, people without diplomas (and still in a teenage crisis), one could say that Germinal is the siding.

Except that they are above all people who want to move the lines, who have resourcefulness in their blood, who know that actions are worth more than ideas, and that you don't argue with numbers.

After having trained (mostly self-taught) in Growth Hacking, and having worked with 250+ companies; today it is a team that has all the skills to work in complete autonomy on all subjects related to your growth.

Our growths, designers, integrators, copywriters, analytics experts have only one goal: the realization of yours.

It's our customers

Those who talk about it best

Olivier Ramel
CEO
Germinal enabled us to organise our acquisition strategy in record time. Which channels, which formats, which messages are best suited for your lead generation. Nothing escapes them, I strongly recommend! Thanks again for your efficiency.
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Fashion, marketing - B2C
Marie-Catherine Cerruti
Head of France and Europe Brand Hub at Ipsos Strategy3
"Germinal revolutionizes marketing and research. They have developed a unique understanding of social networks that allows them to test ideas for innovation with incredible speed. Plus, they dress poorly and are humble nerds."
Consulting, Research, Innovation - B2B
Nicolas Windpassinger
VP Schneider Electric & Author of "Digitize or die"
"The teams are helping us to digitize our market launch. Their added value is undeniable and their professionalism is recognized within the teams."
Talent Marketplace - B2B
Alexis Marcadet
Growth Manager
We had been asking ourselves questions for a few months, thanks to Germinal we got quick answers. I see them as a machine to speed up the decision making process of growth.
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mobility, start-up - B2C
Laurent Houel
Associate at Fast Up Partners, ex-Branding Director at Evian
"Germinal, and its disruptive approach to come up with new concepts in record time, has proved decisive for a number of our clients."
Excubation, Innovation - B2b / B2C
Next
Next
+250
customers covering all business verticals
+5M€
of advertising expenditure in 2019
1,5M
of conversions generated by our acquisition campaigns
+2000
tests and experiments carried out in the space of 2 years
Germinal offers bold individuals the operational excellence that makes their ideas come true.

Our other projects

Every Tuesday and Thursday at 1:30 pm, meet Grégoire Gambatto (CEO) and Jordan Chenevier-Truchet (CMO) for uncompromising programs. They talk about growth, acquisition, influence, landing pages, advertising agencies... but also tractor!
See our programs
"Growth Hacking: 8 weeks to double your number of prospects" is a best-seller in its category in France. For us it's a bit like having a medal at the Olympics.
buy the book
The largest French community dedicated to growth hacking, lead generation, SEO, analytics, startups... Join more than 2,000 growth hackers to discuss best practices, discover tools, and participate in our meetings and AMAs.
Join the community
Every year our team gives ≈250h "Growth" courses in the most beautiful business and engineering schools - HEC, ESCP, INPG, EDHEC, Glion Institute... - and inspires the teams of the most beautiful companies - LVMH, Leroy Merlin, Decathlon... - at around thirty conferences.
talk to a staff member
FAQ

We answer your questions

I see that you work a lot with large groups, but do you also work with VSEs & SMEs?

That's right. We don't mention them because they're not as well known as the ones we post, but we work with all types of companies;

Are you an expert in both B2C and B2B?

Yep. We ran several thousand tests in both cases.

Have you ever worked in the field of [...]?

We have worked in a wide variety of sectors (construction, SaaS, ecommerce, finance, trade shows, food, app, fashion, luxury, real estate, consulting, HR ... cannabis!).
If you think that your situation is really special, do not hesitate to contact us via an info request. This does not commit us to anything, and if we think we are not able to help you, we will say so.

Do you build the strategies, or just execute?

We're doing both. And as we execute our ideas, we take responsibility for our actions from start to finish.

Is it true your team hasn't seen the sun in two years?

Yes.

What's "Growth" really about?

Growth" is at the intersection of the marketing, sales, and product departments, and seeks to optimize all the levers that increase an organization's revenue. This involves working on one of these levers: Acquisition, Activation, Retention, Recommendation, Income...

Interact with the team
Would you like to work with us?
Visit our Welcome to the Jungle page.
Apply at germinal